Background
Re:Act is a road safety campaign inspiring change on the roads based on the principle that all users of the road have an equal share of responsibility to make the space safer. We conducted research and made a survey to gain further insight regarding how people think about distracted driving on the roads— to effectively design a roadside billboard that encourages shared responsibility on the road. My final design for the Re:act road safety campaign was in the top 3 most effective designs out of 18 total students that participated.
Survey result
In order to effectively understand the issue at hand, I conducted a survey to gauge how people perceive road safety and its users. The survey consisted of 43 responses.
- 100% of survey answers said anyone and everyone are affected by distracted drivers
- 70% say teenagers/young adults (16-21 years old) are involved in collisions the most
- 30% believe those over the age of 21 crash the most
- 90% say equal responsibility means respecting others and the laws
Initial billboard design concept
The initial concepts lacked direction, clarity, and purpose. The first design had a good message but the visual elements didn’t reinforce and drive the message home. The second design was received as drivers being more important than the other users of the road because of the scaled size difference which did not convey the goals— while being difficult to read in such a short amount of time (driving by a billboard).
With feedback and some critical thinking and more brainstorming, I was able to successfully create an original billboard design that incorporated all of the users of the road, and give a clear message with reinforcing visuals that would be understood within a few seconds of attention.
My final design was voted in the Top 3 designs out of 18 students by the Re:Act campaign officials. It is shown above