I was elected as the designer for a Donor Appreciation campaign for the National Hope Floats Foundation. Where I ideated animated stickers and gifs for social media reach, branded physical stickers, and a physical donor mail experience. The campaign allowed for a 15% increase in social media buzz and overall positive feedback from loyal customers and donors.
“Hope Floats partners with high-quality swim schools to provide scholarships for swimming lessons for children living in poverty. Hope Floats raises money by partnering with individuals, businesses, and foundations that want to be a force for good in their communities. Scholarships and tuition assistance is provided to children who might not otherwise be able to afford swim lessons.” (Quote pulled from Hope Floats website about page)
